Sweetdeo
Packaging DesignA packaging design project for a granola product slated to be sold internationally. The client wanted a cute and bright design featuring a mascot, so the first part of the process was all about designing a character that could be used more flexibly than their preexisting bear mascot. I took forms from their logo, which is shaped like a milled grain, and applied them to the new bear character’s ear and belly fur to give it a unique character.
![](https://freight.cargo.site/t/original/i/d023bd7a9c98db1ecfa24bfebd53ffa25b69dce53c8189f33c66576c16f1c7ed/1649219580929871.jpg)
![](https://freight.cargo.site/t/original/i/63a91172ca16614e8a840770f26815ee8cd2d650dfc8d983f3c557e913380a63/1649219454398998.jpg)
![](https://freight.cargo.site/t/original/i/bfce79fb2bac8e6b2bb26062972f1abe06920ddba0e6c6edcda7cb4b64566b91/sweetdeo_2.jpg)
![](https://freight.cargo.site/t/original/i/92555c9c7b567ed543e017b01e2621a5789b593857c7fc701b314b3e0ddfeacf/sweetdeo_1.jpg)