A packaging design project for a granola product slated to be sold internationally. The client wanted a cute and bright design featuring a mascot, so the first part of the process was all about designing a character that could be used more flexibly than their preexisting bear mascot. I took forms from their logo, which is shaped like a milled grain, and applied them to the new bear character’s ear and belly fur to give it a unique character.
Mockup of the design presented to the client. The final product file had only minimal edits to the current design (mostly tidying it up) before being handed over for production.