Nala’s Table

Leaflet Design
A promotional leaflet for a premium pet food brand to distribute at a large design market event hosted at the DDP in Seoul. The leaflet had to be styled like a handwritten miniature ‘cookbook’ penned by Nala, the brand’s puppy mascot, showcasing the ingredients that go into each of their products.

I was inspired by the covers and illustrations of actual cookbooks, and framed the text with my illustrations to elicit a cozy, fun feel.

Inner spread of the leaflet. All of the images (except for the mascot Nala, who was provided to us) were hand-drawn.